Bridging the Gap between Retreats and Online Classes with Laura Mendez Asbach [On-Air Coaching Call]

Laura reached out for help to increase enrollment in her online classes. Despite her success in drawing people to her global retreats, she struggles to fill her online series and workshops. In this conversation, we discuss strategies to improve sign-ups for online offerings. Some of the ideas we consider include positioning online classes as 'extensions' of the retreat experiences, frequency and timing of communication, incentives for retreat participants, and the importance of urgency in online sign-ups. We then created a plan to convert her current library membership into something that might appeal to retreat participants.
 
EPISODE HIGHLIGHTS:
01:14 Laura's background and how she started leading retreats
03:40 How Laura’s retreat business survived the pandemic
05:23 Why & how to learn what motivates your students
12:19 The importance of urgency in marketing
13:59 Helping students bridge the gap between retreats and online classes
17:41 An idea to repurpose Laura’s membership to support retreat participants
18:42 How to create consistency with a constantly changing schedule
22:11 How to leverage moments of inspiration
22:42 Final Thoughts and Future Plans
 
EPISODE LINKS & RESOURCES:
Laura Lakshmi
Follow Laura on Instagram @yogawithlauralakshmi
 
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