Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches

Questions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian?8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?32:27 How do you think PMM will change over the next 5 or 10 years? 36:10 How should AI play a role in product marketing? 39:54 How do you achieve work life balance?42:21 What do you think has been the one thing that's been most important for growing your career? 44:52 What is your favorite thing about product marketing?Want more insights from Ashley? Check out her Sharebird Profile.Looking to connect? You can find Ashley here on LinkedIn.