Demandbase VP Product and Industry Marketing, Jackie Palmer on Pricing & Packaging

1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?)4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base?5:58 How you made the transition from PM to PMM?11:52 PLG Process using The Price Estimator.12:39 What are some of the top methods that you have for conducting effective competitive research16:27 What are some of the best practices when you're implementing a price increase rollout?20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally?23:14  How do you make an internal business case for product marketing to own pricing?26:38  Rapid FireWant more insights from Jackie? Check out her Sharebird Profile.Looking to connect? You can find Jackie here on LinkedIn.