OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills

Questions covered in this episode: 1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience?4:19 What is your role like as Director of Product Marketing at OkCupid?8:27  Can you give a few examples of how you've used data to influence future product development? 12:04 Messaging and positioning - how has customization become such an integral part of your career?14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey? 18:43 What should you do when you don't think that the feedback from your boss is correct?20:41 How important are brand marketing skills for product marketers compared to analytical skills?23:52 What do you consider must-haves for a new competitive intelligence function at a current company? 26:38  Rapid FireWant more insights from Jane? Check out her Sharebird Profile.Looking to connect? You can find Jane here on LinkedIn.