Indeed Director of Product Marketing, Sherrie Nguyen on Customer Research

Questions covered in this episode: 1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?)5:14 - What is your role like as a Director of Product Marketing at Indeed?6:44 - How can Indeed help a candidate stand out while looking for jobs?9:52 - Understanding of the cover letter.11:27 - How do you approach building and scaling the PMM team?15:38 - How do you manage parenthood and a full-time job?22:24 - How do you get buy-in when creating a VOC program? What does an MVP of a VOC program look like?24:53 - How do you go about creating personas? Do you have personas for the business at large vs. just for launches? And how often do you refresh?29:04 - How do you build effective buyer journeys?32:00 - Rapid FireWant more insights from Sherrie? Check out her Sharebird Profile.Looking to connect? You can find Sherrie here on LinkedIn.