Attentive Director of Product Marketing, Candice Sparks on Product Launches & Stakeholder Management

Questions covered in this episode: 1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?)5:32 - What is your role like as a Director of Product Marketing at Attentive?10:07 - What has helped you be the most successful when you are that first product marketing hire?12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you?14:16 - What are you doing in the first 90 days to try to make an impact?17:28 - Who do you hire first?18:57 - How do you communicate product marketing achievements upwards and build visibility?22:07 - How do you combat burnout for your team?25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in?27:04 - Rapid FireWant more insights from Candice? Check out her Sharebird Profile.Looking to connect? You can find Candice here on LinkedIn.