Shopify’s VP Global Head of Product Marketing, Desiree Motamedi on Multi Year Product Launches

“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree MotamediIn this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PMM. Desiree is a “get things done” type leader who values building strong, long lasting relationships and trust amongst her team. In this interview Desiree shares her thoughts on domain expertise -  and how even if you’re not an expert, being an investigator and having a private eye for your product, paired with talking to your customers is a recipe for success and growing your career. Desiree also shares her insights on the factors she considers before promoting a launch such as really thinking about how it will move the needle for revenue and create external visibility. Check out Desiree's AMAs on Sharebird.Connect with Desiree on LinkedIn.Questions covered in this interview:How do you balance work with the product team that should be prioritized, without hurting the relationship?How should PMMs work in collaboration with product managers and the customer success team on product launches?What are the factors that you consider before choosing how to promote the launch?Do you have a framework for how you approach new opportunities / creating strategies?