Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square

“Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote Agustina, a recent mom and PMM leader, talks about how work has become more human and the value of integrating our personal and professional lives. Her and Mary also discuss various topics from what it’s like to work in a start-up environment, how to invent the PMM function at an organization and figure out what to build next, how to position your product and understand your customer, and really making sure that you are driving business impact and that those business decisions are tightly aligned with business outcomes. Many people think of product marketers as creatives, but playing the numbers game and analyzing data is what helps you keep a seat at the table. Connect with Agustina on LinkedIn.Join Agustina on Sharebird.