Paul Clapham, Founder of Uskees / Long-Lasting Functional Clothing

Throughout the years Uskees have been in the clothing business, they’ve noticed a change in the relationship with what we wear; a shift to a faster, quicker model built on ever changing trends and cutting of corners. Founder, Paul Clapham created the brand to provide an alternative to that shift. From sourcing through to design, they use high quality, organic materials - putting a passion for craft at the centre of everything they do. Traditional techniques are shown the respect they deserve, so that the lessons of the past can be used to create something for the future.  The Uskees range centres around traditional workwear styling, brought up to date for the modern consumer. Classic work shirts, over shirts and jackets head up the core line of pieces, with a focus on utilitarian silhouettes and functional design.In this episode of the MenswearStyle Podcast we interview Paul Clapham, Founder of Uskees about his background in fashion retail and eCommerce, and how his 'built to last' workwear brand was born. He was attracted to the simplicity and aesthetic of work garments which go against the disposable clothing attitudes the 'fast fashion' industry has brought to the masses in recent years. Our host Peter Brooker and Paul also talk about repairing clothes, inspiration and history behind their designs, the meaning behind the brand name, and what it has been like growing a business through the Covid-19 pandemic.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.