Ben Farren, Founder of SPOKE / Properly Made Menswear

SPOKE is a vertically integrated online menswear brand. They use an eCommerce model to give men exactly what they're looking for: properly made clothes that really fit, without the luxury markup. Their  clothes are cut in more sizes, from the very best fabric and trim - then sold direct to the consumer, at a great price. SPOKE'S wishlist wasn't big. They just wanted clothes that fit, felt and looked great. They didn't need to stay obsessively on trend and didn't need an endless carousel of changing styles. Most of all, they didn't need to buy them in an over-decorated retail palace teeming with other people and annoying shop assistants.In this episode of the MenswearStyle Podcast we interview Ben Farren, Founder of SPOKE about the founding story and ethos behind his menswear brand. With a focus on shape and fitting, the brand offers over 400 sizing variations within their trousers category.  Our host Peter Brooker and Ben also talk about financing and raising capital, the benefits of product marketing through social media, selling through the direct mail channel, and the problems with standard garment sizing. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.