Brendan Murdock, Founder of anatomē / London Apothecary

anatome are a natural health+ wellness brand and community built on the principle that nutritional + emotional balance is the pathway to a fulfilled life. Founder Brendan Murdock is passionate about the apothecaries of old that dispensed herbal remedies, potions and lotions to support health and wellbeing. Working with botanicals and essential oils for many years and through his creative passions and interest in food, perfume, and skincare he had a deep desire to update and reinvent the apothecary for a new generation. The result is a place you can visit not only to shop for the finest products he and his team have developed, but also to speak to health practitioners and receive advice and the strategies you need to support your wellbeing.In this episode of the MenswearStyle Podcast we interview Brendan Murdock, Founder of anatomē about his entrepreneurial background and his journey to launching an apothecary business. Peter Brooker and Brendan talk about modernising an industry, aromatherapy, customer profiling, wellness routines, sourcing and manufacturing.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.