Ivo Zuazo, Founder of Theodore Herald / Peruvian Knitwear

Ivo Zuazo decided to quit his corporate job and relocate to Geneva to start his newly married life and continue his entrepreneurial journey. Rather than find a job in men's fashion he decided to use savings to build a brand that he truly believes in and celebrates where he is from. Slow ethical luxury men’s knitwear brand, Theodore Herald, aims to dress a new era of masculinity. With traditional and toxic ideals of masculinity rapidly being disbanded and disrupted, a new and more positive, evolved representation of what it means to be male is finally taking hold. Designed to create a menswear movement that represents and dresses for a softer, more open, positive sense of masculinity, Theodore Herald champions Soft Power as a force for good in the world and gives a new generation of ‘Gentle Men’ the opportunity to dress with comfort and consideration, and to buy less and better. In this episode of the MenswearStyle Podcast we interview Ivo Zuazo, Founder of Theodore Herald about the founding story of his luxury clothing brand. A self confessed fashion and watches enthusiast, Ivo left a successful career to launch his brand after struggling to find adequate stylish Peruvian clothing with sustainable credentials for social events he was attending. Using his personal savings he worked alongside an Italian fashion designer for the first knitwear collection. Our host Peter Brooker and Ivo also talk about modern masculinity,  what to expect from the winter collection, and what it is like starting out in a new industry. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.