Keith Taperell, VP of Sales & Retail at Bravado / Music Merch

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and eCommerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.Open until January 2022, ‘Queen- The Greatest’ was recently opened in London to celebrate the band’s historic five decades of music. This pop-up store is designed to take you on a visual journey through one of the world’s most iconic bands' contributions to music, culture, and fashion. The shop features limited edition music releases, new product drops and exciting fashion collaborations, with each month of its three-month stint having a different theme: Music, Art & Design and Magic. The store takes visitors on a journey over 2 floors, from 70s thrift store (Freddie and Roger had a stall in Kensington Market), 80s iconic live performances and tours, 90s record store, 00s DVD homage through to 2010s tech concepts. In this episode of the MenswearStyle Podcast we interview Keith Taperell, VP of Sales & Retail at Bravado about the new London Carnaby Street Queen pop-up store which celebrates the band's five decades. Our host Peter Brooker and Keith talk about the collaborative steps involved in opening a retail space with a band, what his daily work schedule looks like, the legacy of Carnaby, what Queen fans can expect when they visit, the possibility of taking the concept to other countries, the health of the music industry right now, and the latest exclusive Queen brand collaborations. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.