Chris Kolbe, Co-Founder of HyperNatural / Eco-Luxury Menswear

Welcome to a thought-provoking episode of the MenswearStyle Podcast, where we have the privilege of sitting down with Chris Kolbe, Co-Founder of HyperNatural, an extraordinary eco-luxury menswear brand. HyperNatural prides itself on offering one-of-a-kind apparel crafted from naturally-performing materials, entirely free from virgin polyester, plastics, chemical dyes, and harmful petrol chemicals. With a strong commitment to sustainability, the brand combines innovative elements such as Jade stone and crab shells with the world's finest cotton, Supima, to deliver garments that are not only exquisitely soft but also uniquely cool-to-the-touch and odor-free. Furthermore, HyperNatural relies on Creora Regen, the world's only 100% recycled spandex, to provide unmatched comfort and unrestricted movement.HyperNatural's ultimate goal is to exclusively utilize naturally regenerative materials and dyes, and while they currently work with the available options to reduce their ecological impact, they acknowledge the need for further progress in the next 2-3 years to contribute to carbon reduction.Join us as Peter Brooker engages in a captivating conversation with Chris Kolbe, delving into his extensive 30-year background in the industry and the inception of HyperNatural, a brand that epitomizes sustainability in its every fiber. Explore the concept of natural growth and the importance of being less wasteful in the fashion industry. Uncover the exciting fabric innovations that set HyperNatural apart, including their ingenious use of nature to create the ultimate polo shirt. Discover the hidden design features that make their garments exceptional, all while embracing the meaning behind the Magpie totem.Don't miss this enlightening episode, where we explore the world of HyperNatural and its quest to redefine luxury menswear by seamlessly blending eco-consciousness with uncompromising style and quality.