José Maria Reffoios, Co-Founder of JAK / Minimalistic Timeless Sneakers

Join us for an enlightening episode of the MenswearStyle Podcast as we sit down with José Maria Reffoios, Co-Founder of JAK, the renowned minimalist and timeless sneaker brand. Since its establishment in 2014 by Isabel and José Maria in Lisbon, JAK has been driven by a compelling vision. They strive to create modern designs using high-quality materials that age gracefully, enhancing their appeal over time. With a focus on urban lifestyle and everyday use, JAK crafts sneakers and accessories that seamlessly blend style and function.Discover the essence of JAK's production process, situated in the revered northern region of Portugal, renowned for its multi-generational family-owned factories. Embracing a strong ethical code, JAK sources materials locally and responsibly, ensuring reduced environmental impact and fair treatment for their collaborators. By hand-picking suppliers and regularly visiting their facilities, JAK upholds their commitment to sustainability and ethical practices.José Maria takes us on a captivating journey, sharing insights into his background and the genesis of JAK as a direct-to-consumer unisex sneaker brand. Engage in a thought-provoking conversation between Peter Brooker and José as they delve into various aspects, including working with family-owned factories, the role of brick and mortar stores, the significance of sustainability, the allure of minimalistic design, the meticulous materials research process, leveraging social media, and exciting future plans.Don't miss this episode where we explore the world of JAK, a brand that transcends fashion, seeking to create an authentic lifestyle experience. Learn from their expertise in blending flexibility and durability using full grain leather, the highest quality and most coveted part of the hide. Discover how JAK's dedication to simplicity and craftsmanship elevates their Made in Portugal shoes to the status of timeless treasures that age beautifully, much like the individuals who wear them.