David Gandy, Founder of David Gandy Wellwear / Emotionally Durable Fashion

David Gandy Wellwear is a world first concept bringing apparel and wellbeing together in a lifestyle brand that fuses fashion, function and feeling. Inspired by the supermodel’s 20 years of industry experience and based on the scientific benefits of wearing soft, comfortable clothing, the 20-piece debut collection offers a definitive range of essentials that puts the emotional wellbeing of its customer at its very heart. To achieve this the brand takes a multi-sensory approach to design, evoking a sense of wellbeing through exceptional comfort, style, fit and quality. With studies showing that simply touching smooth fabrics can create a sense of psychological wellbeing and reduce negative emotions, Wellwear’s use of tactile fabrics is key. The best natural fibres, including Pima cotton, lyocell and modal, have been chosen to guarantee ultimate softness . Fabric constructions have been selected for their natural functionality, such as body temperature regulation and moisture wicking, to create an additional layer of comfort. The brand also pushes the boundaries on affordable fabric innovation by applying technical treatments to garments to physically enhance the wearer’s wellbeing. These include anti-odour and anti-bacterial properties which reduce the need to wash clothes after every wear, increasing longevity of the garment and in turn having a positive wider environmental impact, and the use of Aloe Vera plant extract which has wound healing, anti-inflammatory and moisturising properties. In this episode of the MenswearStyle Podcast we interview David Gandy, Founder of David Gandy Wellwear about the founding story of his new clothing brand concept which was put together during the Covid-19 global pandemic. Our host Peter Brooker and David talk about the obstacles and limitations of building a brand without meeting suppliers and team members in person, what Wellwear stands for, the science of comfort, why anti-bacterial fabric is sustainable, fast fashion, funding, and charity sponsors.  Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.