Alex and Zofia Torun-Shaw, Co-Founders of Laird Hatters-Utility / Made in England Workwear

Zofia founded Laird Hatters in 2009 and Alex joined the team shortly afterwards as principal milliner. They then opened the brand's first shop with ready-to-wear headwear in London that same year, and today they have four stores in London and one in Cambridge. They also make bespoke headwear projects for clients, as well as for TV shows and film. Laird hand make hats and caps of distinction for both men and women, and are passionate about sourcing the best British cloths, and supporting British textile manufacturing. A Laird hat evokes a rich English and Scottish heritage, with a modern nuance. The great craftsmanship, fabric finishes and rich colour palettes make their headwear stand out from the competition. They've recently launched workwear brand Laird Utility which was created to make comfortable, hard wearing clothes for bold individuals with style and character. Made in England and using the best of British cloths for urban and country living.In this episode of the MenswearStyle Podcast we interview Alex and Zofia Torun-Shaw, Co-Founders of Laird Hatters and Laird Utility about the founding stories of both brands, one of which was built during lockdown. Our host Peter Brooker and the co-founders talk about how launching a clothing range was a natural progression, the growing workwear clothing trend, the importance of eCommerce, British manufacturing, providing hats for film and celebrities, and styling hats with clothing. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.