118: The Organic Food Millionaire: How She Scaled Urban Remedy To $46 Million with Neka Pasquale

Today, I’m joined by Neka Pasquale, an acupuncturist, herbalist, author, and the founder of Urban Remedy, an 8-figure certified organic food and beverage company that Neka grew from her kitchen.  Neka first started Urban Remedy as a side project. After deciding to take a break from her acupuncture practice, Neka directed more focus toward Urban Remedy, and quickly realized its growth potential. Soon, she was offered her first $1 million in funding, and Urban Remedy took off, growing by 100% every year for the first 5 years.  Today, Urban Remedy is available in more than 300 Whole Foods locations, and is on pace to do $60 million in revenue in 2024.  In this episode, you’ll hear about Neka’s experience as a first-time founder — including what she would’ve done differently when raising money. You’ll also hear about the challenges of being a female founder, what to look for in investors and C-suite hires, and Neka’s guiding belief — that food is healing.  Key Takeaways with Neka Pasquale Who is Neka Pasquale?  Reducing pain through diets The explosive growth of Urban Remedy The challenges of being a female founder Deciding to raise money Hiring a CEO Logistics challenges in food & beverage Opening and growing 20 retail locations The vision beyond 8 figures Advice for women founders Get the full show notes here: https://beyondamillion.com/118 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥