037: 8-Figure Startups, Building Your Sales Team, and Systemizing Your Business with Ryan Deiss

Ryan Deiss has founded dozens of companies and had multiple 8-figure exits. He created a name for himself in the marketing world through startups like DigitalMarkerter.com, War Room, and Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. In this episode, we talk about hiring salespeople that are the right match for your ideal customers, the importance of building a sales process that doesn’t rely exclusively on rockstar sales reps, and why building a brand and marketing are critical to scaling up. We also dig into Ryan’s latest company, Scalable, which helps entrepreneurs build operating systems to scale their businesses without sacrificing freedom. You’ll learn all about Ryan’s process mapping framework, an approach to document and visualize how your company creates value from start to finish, so it can ultimately run without you. Key Takeaways with Ryan Deiss The biggest mistakes Ryan made when he started to serve enterprise-level clients. Why your approach to hiring and sales needs to change depending on who you’re targeting (B2C vs. B2B). Slow to hire, quick to fire OR quick to hire, quick to fire? Important considerations you should be thinking about as you build your sales team. Reasons why you shouldn’t rely too heavily on rockstar salespeople to scale your business. Business process mapping to visualize how your company creates value from start to finish. The million-dollar napkin that allowed Ryan to escape bankruptcy and scale his company. The 7 levels to scaling a business that Ryan’s company teaches entrepreneurs. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥