089: Strategic YouTube “HACKS” from 2x Inc 500 founder Aleric Heck

2x Inc 500 founder, multiple 8-figure company owner, and YouTube expert Aleric Heck spills the secret sauce in this episode of Beyond A Million. At 14 years old, Aleric started his first YouTube channel and, within a year, was generating over $60k per year from tech videos he was filming at home.  But that was just the beginning… Tune in for Alerics YouTube advertising hacks and organic tactics that he used to grow his most recent channel to over 500k subscribers quickly. We’ll dive into the inner workings of his company, “AdOutreach,” an 8-figure brand helping entrepreneurs succeed on YouTube, where he’s helping his clients generate over 9 figures in revenue.  If you will ever listen to anyone about YouTube advice, this is your guy! Aleric is committed to empowering entrepreneurs and has a track record of success in business, mentoring, acquisitions, and investments, all aimed at helping others positively impact the digital world.   HIGHLIGHTS: YouTube sensation with 550,000 subscribers Mastering AI for YouTube success From college to YouTube ads expert Scaling success with personalized guidance Game-changing keyword tool, "keywordsearch.com." Diverse business ventures and opportunities Balancing speaking gigs and business focus   SOCIAL MEDIA Website URL: https://aleric.com/ Social Media URL: Aleric Heck’s FB 👉 https://www.facebook.com/AlericHeck Aleric Heck’s IG 👉 https://www.instagram.com/alericheck/ Aleric Heck’s LinkedIn 👉 https://www.linkedin.com/in/alericheck/ Aleric Heck’s YouTube 👉 https://www.youtube.com/@AlericHeckYT   TIME STAMPS: 00:00: Prelude 01:09: Introduction to Aleric Heck 03:01: How did Aleric get into YouTube? 09:35: How did he look at the business at an early age? 12:49: The trajectory of his channel 15:31: How he got into affiliate marketing 18:11: How would Aleric adapt his approach to YouTube growth considering recent changes? 21:39: The complete beginners guides and AI contents 24:09: Leveraging AI to make content for YouTube 29:19: Running YouTube ads for mobile apps 31:10: Learning how to run ads through a funnel 34:14: Joining the Mastermind 36:20: The importance of understanding fundamentals 38:38: How to find mentors 43:10: Pivoting to a done-with-you model 47:10: The difference between courses and agencies 51:32: Scaling up his business 57:05: What is the maximum upside? 1:00:37: The fundamental steps of creating a YouTube ad 1:03:34: Is YouTube not the right choice for other industries? 1:05:55: The importance of having a product with strong margins 1:09:42: The three components of a good YouTube ad 1:11:21: Different types of hooks 1:14:58: The two main strategies in terms of the body 1:18:48: The difference between an infeed ad and an affiliate ad 1:22:36: Podcast webinar and retargeting 1:25:05: How did he get into the software space? 1:30:18: The evolution of keyword search software 1:35:39: Why did Aleric create the new tool? 1:40:21: The importance of having a speaking circuit 1:41:13: The challenge of saying yes to so many things and traveling so much 1:42:13: How to learn more about Aleric’s company 1:42:51: How to Support Beyond a Million 1:43:35: END   Subscribe to the Podcast: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥