077: Amazon FBA, Social Media Traffic Strategies, and Scaling 8-Figure Businesses with Bashar Katou

Bashar Katou is an Amazon FBA seller, mentor and the founder of BJK University, a leading online platform that teaches users how to sell on Amazon.  After the restaurant Bashar owned burned to the ground, he found himself $150K in debt. Soon after, a friend introduced him to the concept of making money online. He decided to focus on Amazon sales, bought a course and launched his first products.  Fast forward to today, Bashar has launched more than 100 products on Amazon and his BJK University is a multi-8-figure business with more than 35 employees. Bashar grew BJK from $150K to $2.3M in one year primarily through social media, at one point spending $325K/month on Instagram shoutouts.  In this episode, you’ll hear how Bashar uses social media to drive traffic, how he manages to post 4-6 pieces of content a day, and the social media channels he focuses on in today’s environment. You’ll also get insights on running a successful Amazon store, adjusting the entrepreneur mindset as your company scales, and the No. 1 tip social media-focused businesses should hear for 2023. Key Takeaways with Bashar Katou How Bashar grew his business from $150K to $2.3M in 12 months by using Instagram shoutouts.  The No. 1 tip for driving traffic to a social-media-reliant business in 2023.  Should entrepreneurs follow a passion or pursue a business for the sake of the financial upside?  The 3 cycles of business from Lex Sisney’s book “Organizational Physics” that entrepreneurs can follow to create perpetual growth. How Bashar prioritized product-market fit and building an offer over building a business to create a multi-8-figure company.  Why build an Amazon store instead of a traditional eCommerce store through your own URL? The assembly line approach for integrating organic traffic into your existing marketing model.  Why Bashar eased up on Instagram marketing after earning 1,200 opt-ins a day – and where he shifted his attention to.  The mental change that has to happen for entrepreneurs to avoid burnout and keep pushing forward.  How motivation and the pressure to perform can change as your company experiences more success.  Adopting a mindset of responsibility and ownership to find solutions and keep problems from compounding.  The management lessons Bashar learned from managing a restaurant that burned to the ground and left him $150K in debt.  Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥