What are toxic links?

In this episode, Marie discusses the idea of “toxic links” and whether they have the ability to hurt your site’s organic traffic.

Discussed in this episode:
What are toxic links?
Semrush’s toxic links report: “Your risk of penalty is increasing”
Google’s documentation on link schemes
Unnatural links created by using automated tools to do spam comments, create forum profiles, etc.
Link auditing in the early days of the Penguin algorithm
Why I created a disavow blacklist
Why we closed down MHC’s disavow blacklist tool
Who needs to disavow in 2022?
Also discussed as SEO news this week:
Algorithmic turbulence Feb 24, but not likely a Google update
“Things to Know” powered by MUM, seen live in the search results

Links referenced in this episode:
https://www.mariehaynes.com/disavow-blacklist-tool/
https://searchengineland.com/googles-project-owl-attack-fake-news-273700
https://developers.google.com/search/docs/advanced/guidelines/link-schemes
https://www.mariehaynes.com/disavow-advice-2021/

Past episodes
https://Mariehaynes.com/seo-newsletter/seo-podcast

Contact MHC
https://Mariehaynes.com/contact

Book on Unnatural Links and Manual Action Removal
https://Mariehaynes.com/product/unnatural-links-book

Quality Raters Book
https://Mariehaynes.com/product/quality-raters-guidelines

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