Lily Ray & Marie Discuss Google’s Biggest Winners/Losers, Product Reviews, Title Tag Rewrites & More

In this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include:

- Lily’s articles on the winning and losing sites in Google’s 2021 updates
- Some sites affected by Product Reviews update don’t review products
- Manual actions for Discover and News sites and what they can tell us about the direction search is heading
- Title tag rewrites - Cyrus Shephard’s study

Links mentioned in this episode:

Lily’s article on SEO winners of 2021:
https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/

Lily’s article on SEO losers of 2021:
https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/

Cyrus Shephard’s study on Google rewriting title tags:
https://zyppy.com/blog/google-title-rewrite-study/

Information on having the MHC team review your site in the eyes of Google’s blog post on core updates
https://Mariehaynes.com/services/site-quality-assessments

This episode corresponds with newsletter episode 220:

https://mariehaynes.com/newsletter/episode-220-light-version/

Past episodes
https://Mariehaynes.com/seo-newsletter/seo-podcast

Contact MHC
https://Mariehaynes.com/contact

Book on Unnatural Links and Manual Action Removal
https://Mariehaynes.com/product/unnatural-links-book

Quality Raters Book
https://Mariehaynes.com/product/quality-raters-guidelines

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc

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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
@Lilyraynyc - https://Twitter.com/lilyraynyc