How MHC Offers SEO to Clients, Discussions on Google Core Updates, and More

In this episode, Marie welcomes MHC’s director of products and services, Callum Scott. Callum has incredible knowledge of how Google’s algorithms work. In this episode, he and Marie discuss the following:

- May 16-18 - unnamed Google update affecting a large number of affiliate sites.
- How MHC’s site reviews developed over the years
- How we help sites improve their E-A-T
- Why knowing semantic search gets SEOs ahead of the game
- Google is likely a lexical search engine and a semantic search engine.
- Semantic search and E-A-T
- Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It’s free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx
- Marie speaking with John Mueller and Barry Schwartz on Duda’s webinar about Google updates: https://webinars.duda.co/google-updates
- Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-ranking
https://docs.microsoft.com/en-us/azure/search/semantic-search-overview
- Our struggles in offering recurring SEO services

Contact Marie and the MHC team:
https://www.mariehaynes.com/contact
help@mariehaynes.com
https://twitter.com/Marie_Haynes
https://twitter.com/mrcallumscott

Submit a question for the next Q&A
Mariehaynes.com/qa-with-mhc

This episode will also be available on Youtube tomorrow where we have added some visuals as well.