How Google Values Comment Quality, Algorithmic Manual Actions and More SEO Q&A

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:

Two minor Google updates recently (most likely)
Using SEMRush to analyze Pinterest in the May core update
New info from Google on how comment quality can hurt or help your site
Manual actions may be handled differently at Google now
Local SEO: No significant updates
Local SEO: New GMB attribute - “black owned”
Local SEO: What we know about those $50/month upgraded GMB plans

Also in Newsletter:

More on the government update June 2020
Google career certificates
New structured data for image licensing
Discussion on the reasonable surfer model and PageRank and whether where the link on your page is matters.
Changes to chrome that will make it harder to see referral data
Great stuff from Patrick Stox on what you need to know if switching to https
More from Brody Clark on fixing CLS issues
Subdomains vs folders
More from Google on how they ignore many links across the web
Can negative reviews impact your rankings?
Does Google use CTR as a ranking factor?
Local SEO: can schema improve traffic?

This episode corresponds with newsletter episode 144:

https://courses.mariehaynes.com/search-news-you-can-use/episode-144/

(Sponsored) Check out a free trial of SEMRush here: http://mariehaynes.com/semrush

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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes