Google’s New AI Tool MUM (Multitask Unified Model), Google I/O and More SEO News - Ep. 184

In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content.

In this episode:

SERP turbulence seen May 13-15 
More on Google’s blog post on core updates
Info on improving E-A-T based on this blog post. 

Links mentioned in this episode:
Google’s blog post on core updates
https://developers.google.com/search/blog/2019/08/core-updates

Google’s announcement on MUM
https://blog.google/products/search/introducing-mum/

MHC’s recent article with disavowing advice for 2021
https://www.mariehaynes.com/disavow-advice-2021/

Register for SMX Advanced - Marie will be speaking virtually on the
QRG, E-A-T and Google algorithm updates along with a 30 minute live Q&A 
https://attend.marketinglandevents.com/smx-advanced-2021/

SNYCU Past episodes
https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Contact MHC
https://www.mariehaynes.com/contact/

Book on Unnatural Links and Manual Action Removal
https://www.mariehaynes.com/product/unnatural-links-book/

Quality Raters Book
https://www.mariehaynes.com/product/quality-raters-guidelines/

This episode corresponds with newsletter episode 184:

https://www.mariehaynes.com/newsletter/episode-184-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/

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Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes