The September 2022 core update is live! How to assess impact in the early days of an update

The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss:

1) How the September Core Update and Helpful content updates may be related
2) What to look for in early analytics data to see if you’ve been hit
3) Google has told us specifically how to recover - It’s all about content and E-A-T
4) Why Google’s core update questions are so important - machine learning likely plays a role!
5) A bit on how we analyze competitors’ pages after a core update hit

Apologies for the pointer clicking as I was screensharing! I’ll mute that sound the next time I record my screen.
Links mentioned:
https://developers.google.com/search/updates/ranking
https://developers.google.com/search/blog/2022/08/helpful-content-update

Resources on E-A-T:
https://www.mariehaynes.com/resources/eat/
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
https://www.youtube.com/watch?v=gccNPlL-a1g


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