What is a Personal Brand? Can a CEO have one?

I am joined by the wonderful Mary Henderson, where we discuss what is a personal brand, how do you present it, we also venture into how a CEO can use it to their advantage.
Mary is an internationally recognised Personal Branding Expert who knows how to commercialise a Personal Branding into a monetisable online (and offline) business. She is a speaker and author of a number of fictional & non-fictional books and the founder of Lights Cameras Action – an end to end online coaching program exclusively designed for coaches, consultants, startups and business owners that take them from idea to productisation and monetisation in months.  
Mary helps service-driven experts unpack & define their area of expertise into a Personal Brand so they can position themselves as an authority in their industry and social media by creating a bespoke business solution or methodology so they target a specific market or industry, deliberately and strategically.  She is regularly invited to speak to leaders & decision makers in the corporate landscape on why positioning their customer-facing people and senior executives from job titles to Personal Brands impacts their culture and bottom line in a positive way. 
In this episode, we discuss Mary's background which has led her to where she is now. How she turned around a Sales Team in early 2000 to leverage their personal brands in a more effective way. A concept way ahead of its time.
We also discuss how CEOs can learn from what Satya Nadella does at Microsoft to leverage their Personal Bran, or as she describes, their Reputation Brand.
You can connect with Mary on LinkedIn - https://www.linkedin.com/in/maryhendersoncoaching/
Find more about what she does and how she can help you on her website - https://www.maryhendersoncoaching.com/