Is content still king?

In this episode, I am joined by the CEO & Founder of www.upcontent.com - Scott Rogerson.
This is what UpContent does "UpContent is a leading intelligent content discovery technology that helps you drive new, more meaningful conversations with your audience. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time."
Therefore, I felt that Scott is probably one of the most qualified people to answer this question. I am also glad that it has taken us, probably the longest out of all of my guests, so far, to arrange to have him on the show - entirely my fault - as so much has happened in this space, including the Metaverse, yes we go there, that it gives us so much more to talk about.
So, take a seat at the table as Scott deconstructs, like a Michelin star chef, is content still king? 
-How to build effective relationships through content.
-Curation vs Creation vs Context
-How to provide information to your buyer so they can make an unbiased decision. In your favour.
-What works in how you leverage 3rd party content vs what does not.
-Metrics, what to measure, internal vs external.
-When to measure results, and how.
-What the percentage split should be in your type of content.
-The scourge of "artificial" lifestyle content or "Bragadocious" content and why this damaging your personal brand.
-We do flirt with the Metaverse.
-Scott leaves an easter egg.
-AND
-He does answer the question "Is content still king?"
Thank you to Scott for his time and energy on this episode. 
Thank you to Kate Bradley Chernis of www.lately.ai for connecting us in the first place.
Thank you to my listeners, what do you think, is content still king?
Follow Scott here - https://www.linkedin.com/in/scottarogerson/
Learn more about UpContent here - www.upcontent.com