Social Selling is Dead
Release Date:
What started out as Social Calling, a phrase coined by Nigel Edelshain back in 2009 and his take on Sales 2.0.
Then became Social Selling from 2014, to the first book authored on the subject in 2016 by Timothy Hughes & Matt Reynolds, where they set the standard and framework that is still used today.
Has technology, automation, and the "economy of now" killed it?
Social Selling is Dead