Why is K-Beauty So Popular?

Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in. 
 
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EPISODE SUMMARY 

Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points) 
What actually makes Korean beauty products stand out from others
How Korea became so globally competitive in the field:

Marketing 
Manufacturing 
Government support 
Low barriers to entry
Thinking globally

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