How K-Beauty Has Changed

To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in  focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Korean beauty industry has changed since going mainstream. 
 
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/how-k-beauty-has-changed-my-instagram
 
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EPISODE SUMMARY 

What K-Beauty looked like in Korea in 2011
What it looks like now
Most of the big K-Beauty retailers now have their own brands 
K-Beauty has gone mainstream 
Asian beauty sphere 
More global companies are making products in Korea 
More female founders 
Change in Focus & Identity 
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