Why Are Korean Beauty Products Packaged in English?

Lauren answers a listener's question about why Korean Beauty products are packaged in English and why new cosmetics laws in the US are causing a buzz in the Kbeauty industry. Plus, K-Beauty brand I'm From has just launched at STYLE STORY and a new reality TV show in Korea is being described as a real life Squid Game! 
 
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-are-korean-beauty-products-packaged-in-english
 
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Episode Summary Kbeauty News

The impact of the new cosmetics legislation in the USA on the Korean Beauty industry  

 
Question of the Week: Why Are Korean Beauty Products Packaged in English? 
 
New Kbeauty Products at STYLE STORY 

I'm From Mugwort Essence 
I'm From Ginseng Serum

 New Kbeauty Reviews at STYLE STORY

Bubble Tea Steam Cream Review
Subi Brightening Powder Cleanser Review 

Recommendation of the Week - Physical 100 

Physical 100 is a Korean reality TV show currently on Netflix
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