Our First Ever Launch Party in Seoul
Jelly Ko hosted its first ever live event in Seoul over the weekend to celebrate the launch of Gelato Glaze Lip Mask On this episode of the Korean Beauty Show, Lauren delves into the process of bringing the product to life, crowd-sourcing a name, all the changes that were made to make the product more sustainable and how it’s different to other products on the market.
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Jelly Ko’s Gelato Glaze Lip Mask Launch
We hosted our first ever live event over the weekend in Euljiro at an adorable rooftop event space in Seoul
This was our first ever event out of COVID restrictions because we launched our brand in the peak of the pandemic at the end of 2020
Guests ate macarons, gelato-shaped jellies, drank Prosecco and champagne and tried out our collection
About Gelato Glaze Lip Mask
Ingredients
Lysine and 8 essential amino acids support healthy skin, while decadent oils and butter give your lips a plump sheen.
Shea butter is soothing and nourishing, making it perfect for chapped lips.
Sunflower Seed Oil is high in essential fatty acids, which helps to lock in moisture.
Jojoba Seed Oil is rich in vitamin B and E, which helps to condition the skin and replenish moisture levels.
Moringa Oleifera Seed Oil helps to keep your lips soft and smooth.
Orange Peel Oil is helpful at soothing dry, irritated skin
No artificial dyes or colours
How to use
to hydrate, plump and smooth lips
before makeup to ensure makeup glides on and
overnight as a lip sleeping mask.
Process of making it
We started working on it in early 2022 and it will be ready in mid-June 2023
For this release we were really committed to improving our sustainability credentials so we completely changed packaging manufacturers for our boxes.
Packaging
Our boxes are made from 100% recycled paper and printed using soybean ink
The container for each lip mask is made of a lightweight glass packaging
The spatula is a 100% recyclable zinc
Why we made it
Multifunctional: the product hydrates, plumps, glazes and nourishes lips and can be used in place of lip sleeping masks and glosses.
Different texture to the other products on the market because of the unique blends of oils, butters and waxes.
See omnystudio.com/listener for privacy information.
Our First Ever Launch Party in Seoul