Blanding in K-Beauty

Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process? 
 
Access Full Show Notes for This Episode:
https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty
 
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TOPICS COVERED 


What is Blanding?
Why Are K-Beauty Brands Blanding? 
Why Blanding Is Not a Great Idea 



K-Beauty Brands Who Have Had a Modern Makeover 




Sulwhasoo 
Innisfree
Etude 
Beauty of Joseon




K-Beauty Brands That are Half / Half 



COSRX 

Brands that haven’t blanded
Skinfood - still retains the unique brand identity that made it famous
Banila Co - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept
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