Understanding your Customer Lifecycle with Amelia Cohen | Salesforce

On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.

If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.

Topics covered in this episode:

Customer lifecycles and journeys
Integrating customer experience and marketing
Using customer data
The acquisition and retention of customers
Understanding your customer


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