Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers.



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Topics we cover: 




2:00 – Strategies for finding your first users when you don’t have an audience



10:42 – Positioning yourself to compete well against others



12:25 – Jumping into SEO before having a product



18:42 – Exporting No Code projects



24:15 – Choosing between a vertical or horizontal product spinoff



33:55 – Building a B2P, “business to prosumer” product



42:53 – How to make lower pricing tiers work outside of B2B




Links from the Show: 




MicroConf Connect



Ruben Gamez (@@earthlingworks) | X



SignWell



TinySeed



Bubble



MicroConf YouTube channel



State of Independent SaaS



Episode 216 | How a Single Founder Launched a 7-Figure SaaS App (with Nate Grahek)



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