Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow

In episode 667, Rob Walling speaks with John Warrillow, author of Built to Sell, about validating and launching his second SaaS business, VidGuide. They cover how Standard Operating Procedures can help your business, from leading toward better exits to easing your burden as a founder.



Topics we cover: 




2:59 – Why John decided to launch VidGuide



7:23 – Validating and positioning a “scratch-your-own-itch” SaaS idea



13:45 – Considerations for novel software solutions



18:27 – Success stories of others and their SOPs



22:42 – John’s early validation for VidGuide



26:13 – Following April Dunford’s methodology for positioning




Links from the Show:




John Warrillow (@JohnWarrillow) I Twitter



Built To Sell by John Warrillow



The Automatic Customer by John Warrillow



The Art of Selling Your Business by John Warrillow



The ValueBuilder System



Built to Sell Radio



VidGuide



Episode 532 | The Art of Selling Your Business with John Warrillow



Episode 603 | Bootstrapping HotJar to $40M ARR Using D2C Marketing



Episode 492 | From Zero to $55k MRR to Exit (in 2 Years) with Feedback Panda



Ten Year Career by Jodie Cook



MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford




If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!



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