Small Town, Big Brand: Growing as an Independent Stylist

If you’re an independent stylist or you’ve wanted to step into entrepreneurship in the beauty industry get ready, in this episode, we are examining the transformative journey of a stylist who took the leap to become independent. In this episode, you'll gain valuable insights and actionable tips to create a successful business in the beauty industry.   Our guest, a talented stylist from a small town in Kentucky shares her reasons for leaving her commission salon and becoming an independent stylist.  Allie was tired of missing out on precious moments with her family and having to ask permission for time off… so she decided to take control of her career. The transition into becoming a booth renter wasn't without its challenges. Allie opens up about the unexpected hurdles she faced, from navigating taxes to figuring out how to pay herself and manage supply expenses. Without proper guidance in her salon community, she had to find answers on her own. The turning point came when the guest realized the power of effective marketing. She shares her journey of relying on existing clients from her previous salon and the realization that attracting new clients required a fresh approach. By following inspiring educators and focusing on building her brand, she discovered the strength of social media in showcasing her skills and attracting the right clientele. You’re going to hear: The biggest challenges stylists face when they become self-employed The client shed that Ally experienced after leaving the commission salon world How Allie is making more money now working 3 days a week behind the chair as an independent stylist than she was when she was working full time with clients Ready to take your styling career to new heights? This episode provides the inspiration and guidance you need. Embrace the freedom, flexibility, and control that come with going independent while attracting clients who value your work. Tune in and unlock the secrets to success as an independent stylist. Say hi to Ally on Instagram  Say hi to Jodie on Instagram