How Hairstylists can reduce no shows and last minute cancellations with Hunter Donia

DM Jodie on IGIn the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.00:00 Introduction: Reducing Last Minute Cancellations01:37 The Emotional Impact of Cancellations02:12 The Shift in Cancellation Policies02:58 The Current State of Cancellations and No Shows05:44 The Importance of Having a Cancellation Policy06:48 The Power of Regularly Communicating Policies09:37 The Consequences of Not Communicating Policies11:10 The Long Term Impact of Charging Cancellation Fees20:07 The Importance of Fair Policies21:18 When to Charge a Cancellation Fee22:33 Reducing Last Minute Cancellations23:32 Setting Up Policies and Systems24:29 Streamlining the Client Experience25:37 Preventing Last Minute Cancellations28:29 Handling Deposits and Rescheduling30:44 Balancing Business and Human Emotions36:10 Creating an Excellent Client Experience38:05 Final Thoughts and Advice