How Hairstylists Can Take Their Visual Branding Offline

Calling all beauty bosses who want to make a massive impact and massive income: putting your focus into your brand is the move. Today we are going to hit the branding conversation from a different angle and discuss how your salon decor can reinforce your visual brand identity, build trust and loyalty with your clients and establish the kind of consistency that leads to a sustainable and successful business.   I’ve said it before and I’ll say it again… your visual branding is a vital part of communicating what you do, who you serve & who you are to ideal clients but I still encourage you to do the foundation work first so you can be sure your branding hits all the right notes and speaks directly to those dream clients.    With that being said I want to introduce you to my guest!   Aly McKinnon is a hairstylist, salon suite owner and interior designer enthusiast who has taken all her passions and fused them together to create The Organized Hairstylist, a brand that’s purpose is helping hair pros get organized in their physical space and create salon suites they love.   Today we are talking about which pieces are worth investing in, how to make a big impact on a small budget and what the costs actually look like to go majorly custom… that part is going to really surprise you because it definitely was a way different number than I was expecting.   Remember hair pros…   “Your brand is the single most important investment you can make in your business.” - Steve Forbes @citrine.hair @theorganizedhairstylist