Becoming an Influencer and Educator in the Beauty Industry

DM Jodie on IGThis podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships.00:00 Welcome and Introduction00:03 Meet Erin: From Business Background to Hairdressing01:20 The Journey into Hair Education03:16 The Realities of Becoming an Educator09:44 Navigating Brand Partnerships and Sponsorships24:36 The Power of Travel and Personal Growth30:47 Advice for Aspiring Educators and Stylists32:13 Closing Thoughts and Where to Find Erin