Dodgy K-Beauty Marketing Tactics

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.  CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY Glass Skin Ads  Brands Covertly Infiltrating Online Communities to Advertise Products  Deceptive and Unfair Marketing Claims  Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations  Access Full Show Notes for this Episode hereSee omnystudio.com/listener for privacy information.