144: The Elements of a Great Marketing Plan

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀🔍 We'll explore:The definition and purpose of a marketing plan.Aligning marketing with BD strategies for a laser-focused approach. 🎯Key elements of an effective marketing plan, from SWOT analysis to actionable goals. 📊Plus, I'll share an example of how to tailor your strategy for specific markets, like targeting higher ed clients in Florida.Want a hands-on guide to craft your BD plan? Check out the Business Development Planning Mini-Workshop at marketerstakeflight.com/BDPlan. 🏢📈 And don't miss out on our freebie - a comprehensive Marketing Plan Outline! Grab yours at marketerstakeflight.com/144. 🎁🔔 Subscribe for more insightful episodes on sales goals, marketing strategies, and personal performance tips.🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.