099: The Pros and Cons of Different Content Types

If you’re subscribed to the Marketers Take Flight podcast show, then you know I’ve been talking about content marketing a lot lately. That’s because I believe content marketing is the best way for AEC firms to showcase their expertise, differentiate their firm from competitors, and compete directly with larger firms.  And, a big component of content marketing is, well, content! You need to create content that attracts your ideal client. We talked all about your ideal client in last week’s episode. So, at this point, you know who you are creating content for but you may be wondering what type of content, specifically digital or online content, will work best.  That’s exactly what I am going to cover in this episode. I am going to walk you through different content types along with the pros and cons for each. My hope is that this will give you some direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce.🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkitWant more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.