071: AEC Marketing Campaigns Geared Towards Winning

Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn't as hard as you might think.This week I'm joined by Katie Cash and Jeni Dzenis of Smartegies.  The conversation is about different types of marketing data, marketing campaigns, and how data is used by marketing or business development to assist sales. In addition, they provide examples of how these strategies or tactics can be used during the prepositioning and capture planning process.Here are some highlights:Marketing strategies advantage during pursuit: 10:57Tactics for reaching warm leads:  16:25Each strategy has a purpose: 20:21How Jeni utilizes the crazy ideas in the proposal process: 28:01A few ideas for pre-positioning: 31:46Tips to get started with these marketing techniques: 34:49Resources & Links:AEC Marketing for Principals Podcast – https://smartegies.com/podcast/.Smartegies - https://smartegies.com/🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.