063: Build Firm Credibility with Media Relations

If you have ever opened a trade magazine, you might have thought, 'I can do that.' But you aren't sure where to start.  And that's exactly what we're going to discuss today.  Reputation Ink's Michelle Calcote King is here and we're talking about the content sweet spot, knowledge extraction, and editorial calendars.  Consider taking notes on how to work through those steps if you have been thinking about getting published either for your own brand or for your firm.  We have never discussed this topic before, so let's begin. Here are some highlights:Michelle’s career path: 1:57What is media relations: 3:58What should you do to get into publications: 7:30 Pitching to the Media: 11:39What works for trade publications: 12:34Getting consistent results: 13:03Steps before writing: 13:44Formulate your media plan: 15:21In-house journalism: 20:02Modern marketing: 22:58#1 piece of advice for a new AEC marketer: 24:50🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.