088: [ModMarketing] SEO for AEC Firms, Part 1

Throughout the ModMarketing podcast series, I’ve covered how to set online marketing goals, identify personas, outlining content and promotion strategies. In each of these previous episodes, I’ve touched a little bit on search engine optimization (SEO) but haven’t really done a deep dive. It’s true that there is so much to SEO. So much, in fact, I could do an entire series or online course dedicated to just that topic. But for now, I’ve split this topic into two episodes to get you started.In this first episode, I will define what SEO is and how it works. Then I’m going to walk through how you can optimize your own web pages for better SEO. Then the next episode, I’m going to share some other ways that you can increase the authority of your website and why that matters as well as give you a three-step plan to get started improving your SEO. 🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkitWant more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.