057: How to Write a Persuasive AEC Proposal Cover Letter

The most important part of your proposal is your cover letter.  This first impression could grab the attention of your reader and set the stage for your proposal to be shortlisted. If you start your cover letter with “We are excited to submit?” then you are going to want to stop and listen to this episode.  Peter Kienle is here to offer advice on what you should and should not include in your cover letter.  If you find yourself seeing some similarities, we have some support for you as well.  A few ideas on what you should be including the length of the cover letter, how to summarize it, and even who should be signing. Stop creating your cover letter all wrong and start getting those proposals read and shortlisted.  Here are some highlights:Peter’s career path. 1:49Why are cover letters so important for AEC proposals? 4:33What entices them to read the entire proposal? 8:36How to focus a cover letter 10:04      Magic of 3’s 10:43Is your cover letter telling & not selling? 12:41Sample Cover Letter 13:54Stand out at the end of your cover letter 19:02Who should sign the cover letter 21:04#1 piece of advice for marketers new to the AEC industry? 25:01🚀Ready to take your content marketing game to the next level?Join me for my popular masterclass: 3 Effective Strategies to Boost Your AEC Firm’s Online Presence! It’s free!In this masterclass, I’ll share my proven principles to clarify, simplify, and amplify your content marketing to cut through the online noise and attract the RIGHT audience.Join me here >> marketerstakeflight.com/boost Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.