080: [ModMarketing] How to do Keyword Research for AEC Online Marketing

In the last series episode, I talked about different content types that can fuel your [ModMarketing] program. Content is a crucial piece of attracting new potential clients to your firm as well as continuing to nurture and educate existing clients. But, how do you know what to write about? And, how do you know that your targeted audience, aka, your ideal clients, even cares about your content?You see, while I 100% agree you need to be producing content on a consistent basis. I don’t believe you should just be creating content to have something to publish. That’s just a waste of your time and your efforts. I want your work to be effective.So, just how do you know what type or topics to write about for your marketing content? Well, that’s where keyword research comes in. In this episode, I am going to walk you through some old-school and new-school keyword research techniques to help you start brainstorming topic ideas for your content calendar. 🚀Ready to take your content marketing game to the next level?Join me for my popular masterclass: 3 Effective Strategies to Boost Your AEC Firm’s Online Presence! It’s free!In this masterclass, I’ll share my proven principles to clarify, simplify, and amplify your content marketing to cut through the online noise and attract the RIGHT audience.Join me here >> marketerstakeflight.com/boostWant more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.